Decode Your Brand’s Soul: A Guide to the 12 Archetypes

Discover the emotional DNA behind the world’s most iconic brands.

Rooted in Jungian psychology, this beautifully designed guide walks you through the 12 core brand archetypes — with traits, examples, visuals, and reflection prompts. Whether you’re a designer, strategist, or founder, this guide will help you uncover your brand’s true voice.

Includes:
• 12 Archetypes with clear tone, visuals, and examples
• A cheat sheet for quick reference

A soulful tool for purposeful branding.

This guide is FREE to download, but if it helped you and you’d like to support my work, feel free to name your price. ✨